Learn more
The Link Between Employees and Customers
Trust Builder Platform

The Link Between Employees and Customers

Sura Aydin
November 30, 2022

Why is employee experience significant for customer experience?

The consumer and employee experiences are intertwined. Companies that provide excellent employee and customer experiences are expanding almost twice as quickly as those that struggle in both areas, according to recent data from Forbes and Salesforce. Many businesses fall short when it comes to the customer experience because they need to pay more attention to the employee experience or make the link between how the employees affect the customer experience. It is crucial to ensure that employees are taken care of as well.


Employee productivity is not increased when vital procedures and activities fade away in old and ineffective software. When employees are required to spend excessive time on tedious, unimportant jobs, their passion wanes. They are aware that this productivity tax reduces the number of hours they can spend on their primary responsibilities and may even hurt their chances of getting promoted. Younger collaborators, in particular, are aware of how outdated office technology may restrict their ability to grow their careers. This is why they look for employers with up-to-date technologies that foster an engaged and motivated workforce.



How does employee experience affect customer experience?


It's undeniable that everyone has a role to play in enhancing the customer experience. Everyone is accountable for it. However, without the proper personnel, procedures, and equipment in place, no team can successfully service clients. You'll realize how much the customer experience is affected when you provide team with the necessary resources.


Customer experiences frequently mirror how professionals feel about their jobs at a business. Consequently, happy and supported team members are more likely to facilitate satisfying customer encounters. Empathy is essential for businesses to develop trust and create a foundation of devoted customers.



“Employees are the key to improving the customer experience.”


If you haven't already, you need a solid methodology to assess employee engagement regularly, their experience, and any ongoing customer experience initiatives your company may have implemented. The diversity and inclusion index, health and happiness metrics, employee behavior indicators linked to digital investments, and employee satisfaction measures are important metrics.


To increase employee satisfaction, you can hire an adequate number of people for the tasks and supply departments with enough funding for the required resources. Besides, Presenting substantial pay, benefits, and work-life balance significantly contribute to this matter. In addition, Empowering employees to come up with innovative ideas and change would help you to have a dynamic team of people. Lastly, establishing professional pathways and development prospects can add to the value of working for you. People do not want to work with you just because of what they get; if they build up a career path, it becomes a long-term investment.



Essential factors that impact the employee experience

  • Strong focus on trust within the teams and in leadership
  • A collaborative work environment in that people feel comfortable and also helped
  • A People-first company culture offering inclusive policies
  • Giving credit and thanking people in teams
  • Career development plans allow employees to invest in being there
  • Proven concerns of social responsibility


Companies can only claim to understand their clients if they comprehend the individuals dealing with them daily. Organizations may run with an awareness of what it means to work there and the levels of employee engagement if they have a foundation of empathy. However, this method takes time.


The ideal customer experience is ultimately created by creating the appropriate multi-experience. Your employees want business technology that supports their regular duties and doesn't get in the way, just as your consumers deserve amazing experiences across all the devices and apps they use. You can reduce employee irritation with out-of-date software by updating your outdated systems. Your staff will be free to fulfill their potential, and your business will be able to take advantage of all the exciting prospects that digitalization presents with more responsive and adaptable systems in place.

Sura Aydin

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Ready to get started? Get $30 free credits today.

No credit card required